Prime Target studio New Regency has hired Tesha Crawford as EVP, Head of International Television.
Former Universal International Studios (UIS) and Netflix executive Crawford will oversee the company’s global television slate from the London office and lead its international development and production strategy, reporting to New Regency Chairman and CEO Yariv Milchan and Natalie Lehmann, President of Motion Pictures and Television.
Ed Rubin, who was previously leading the New Regency international team, left a few weeks back, having overseen the likes of Apple TV+’s Prime Target and BritBox’s The Beast Must Die out of London.
Crawford was most recently a scripted SVP at The Day of the Jackal studio UIS and was involved with UIS picking up the rights to adapt Lucy Foley’s novel The Midnight Feast for TV. She was previously with the Netflix international team, where she worked on big, nascent hits for the streamer’s local offering including The Witcher and Snabba Cash. Other past employers include Superb Entertainment and Marvel Television.
New Regency TV projects include Prime Video’s Mr. & Mrs. Smith and the upcoming Malcolm in the Middle limited series. On the film side it recently made Steve McQueen’s Blitz and is working on Blood Meridian, based on Cormac McCarthy’s novel, and Watch Dogs, an adaptation of Ubisoft’s best-selling video game franchise starring Tom Blyth and Sophie Wilde. New Regency opened in the UK under Rubin five years back.
“Tesha brings a rare blend of creative leadership, global sensibility, and a keen eye for talent,” said Lehmann. “Her deep relationships with creators and proven ability to champion bold, distinctive voices will be key as we continue to build a dynamic slate of original stories for audiences around the world.”
Crawford added: “New Regency has long been a home for bold, filmmaker-driven storytelling. Their track record of working with top-tier talent is second to none, and I’m thrilled to help in continuing to grow that legacy internationally.”
Last year, New Regency hired another ex-Netflix exec, Laura Delahaye, as Head of Domestic Television.
